Understanding what users do/want informs my design strategies. I conduct qualitative research to build empathy, and analyze data to take in the bigger picture.
I start with high-level flows and wireframes, and move to prototypes as concepts are refined. I bring stakeholders in to review at each step in the process.
Do users want this? Can they use it? I run research to answer critical questions about proposed designs. Based on findings, I revise solutions and test again.